International Guide to E-Commerce

Welcome back Kristen McCormick March 13, 2021 Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your business found in more local searches, rank higher than your competitors, and get chosen by more customers. However, it’s not just a set it and forget it listing. If you want to stay at the top of results, you need to optimize and maintain your listing, just as you would with your website. So how do you make changes to your Google business listing to keep it up to date and SEO-friendly? That’s what we’ll answer in this post. We’ll cover: How do I list my business on Google in the first place? This post covers why you should update your Google business listing, when to make these updates, and covers the steps for common edits and changes such as hours, phone number, categories, and attributes. However, you may first be wondering how to list your business on Google in the first place. You also can’t make edits and up...

Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups by Wendy Davis , Staff Writer  @wendyndavis , March 11, 2021 A federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft, appears to be garnering support from business groups. DelBene’s “ Information Transparency and Personal Data Control Act ” would require companies to obtain consumers’ opt-in consent before sharing or selling “sensitive” data, and allow consumers to opt out of the collection and sharing or selling of non-sensitive data. The bill’s definition of “sensitive” includes people’s web browsing history and app use, unless the data is aggregated. But the requirement that companies obtain opt-in consent before sharing or selling that data has some loopholes — including one that applies when companies disclose how they plan to use the information. The bill would override many state privacy law...

Stan Peake March 15, 2021 One of the best things about being an entrepreneur is the freedom. The worst thing about the freedom associated with being an entrepreneur is because there is no ‘one way’ to build a business. When you consider all of the variables, there are thousands of ways you could build any business, and that means, there is no surefire way to go about building a successful enterprise. In short, you are left to your own devices and it is all up to you to generate viable ideas, put in the work, and ultimately make enough sales to satisfy a market subset and pay your bills in the process. Since there are countless ways to price, market, or sell your product or service, here are seven things every entrepreneur should do at least every workday, whether that’s Monday – Friday, six days a week, or 24/7 for your enterprise. Take Care of Yourself Since there is no such thing as being ‘done’ as an entrepreneur (unless you sell or close your doors), it is imperative to set y...

Samantha Martin — December 8, 2016 Follow @Socially_Sam Most of us are aware of what FOMO is – Fear of Missing Out. It mainly comes from being tuned into social media so much that you don’t miss a thing that’s going on in your world. Or the lives of your friends and family. You don’t miss a second of anything and you’re the first to try every new app and every update. But when you’re disconnected the FOMO kicks in and it can cause high levels of anxiety. However, your desire to not miss a beat and jump from one shiny object to the next is giving you FOFT – Fear of Following Through. And it’s killing your business. I see it all the time amongst other social media people. The first sign of a new app and off they go chasing the shiny object proclaiming it to be a game changer and the next great big thing. Two minutes later and it’s no longer shiny enough and there’s a new glitter ball on the block that’s the real game-changer. And so it continues. Then there are the endless new ‘sho...

Cian Fogarty March 15, 2021 Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in digital marketing. Facing the very real possibility of another dramatic year, with dizzying drops, twists. and turns, how are eCommerce companies stacking the odds of success in their favor? To find out, I consulted a group of PPC thought leaders in the eCommerce space whose work I admire and respect. The process was simple; I asked them: Here is a collection of the group’s responses, containing truly insightful thoughts and ideas that will help your eCommerce business succeed in 2021. What is one eCommerce company that has really hit it out of the park in the past year? While some were impressed with the creativity and uniqueness of smaller businesses, others were stunned by the thought-provo...

Welcome back Angela Hausman, PhD March 17, 2021 It’s no secret that many small businesses struggled throughout the majority of 2020, some more than others. As we leave 2020 behind, small businesses need to look forward and begin planning ways to make 2021 more successful than its predecessor. Embracing new trends such as remote work or putting a greater focus on digital marketing to better reach a larger and more diverse audience can help your small business succeed. Make this a successful year for your small business. With the proper attention and strategy, you’ll grow your business tremendously and set yourself up for a great future. Embrace remote work Remote work became one of the biggest headlines over the course of 2020 due to the changing realities required to protect everyone from the global pandemic. Many businesses, rather than rushing to return to centralized offices, embracing remote work along with all the benefits provided, including increased productivity and reduc...

Cigarette use in a number of developing countries may fall to zero in the next three decades as smokers quit or switch to alternative products, according to a new report. Smoking will disappear by 2050 from the U.S., parts of Europe, Australia and large chunks of Latin America if the declining trend seen in the last decades continues, Adam Spielman, analyst at Citi, wrote in a note published Tuesday. The analysis shows how important it is for Big Tobacco to arm itself with competitive cigarette alternatives. The industry has been undergoing some of the biggest changes in its history: The number of children currently smoking has plunged by almost three-quarters in the last 20 years, tobacco use among men is on the decline for the first time on record and cigarette volumes have been falling in a straight line for decades. Philip Morris International Inc., the maker of Marlboro and Chesterfield cigarettes, has also signaled cigarettes may start becoming obsolete within a deca...

Former Inkatha Freedom Party (IFP) leader, Mangosuthu Buthelezi, has confirmed that AmaZulu King, Goodwill Zwelithini, has passed away. King Zwelithini was admitted to the hospital last week to receive treatment for unstable blood glucose levels. According to Buthelezi, King Zwelithini had several unstable blood glucose readings over the past few weeks prompting the decision by doctors to admit him to ICU for treatment. “Over the past few weeks, several unstable glucose readings have raised concern and His Majesty was required to visit a hospital in Zululand to attend to this,” the former IFP leader, who is also a member of the Zulu royal family, says. Buthelezi had said the King’s health was being monitored closely, especially due to the risk that diabetes poses amid the COVID-19 pandemic. Statement on the King’s passing: This content was originally published here . from Tumblr https://ift.tt/2P6N7b3 via IFTTT

Even as the petrol and diesel prices continued to stay at the all-time high for the 16 th straight day on Monday, the Centre told Parliament that it earns a huge amount of revenue from fuel via excise duty, cess and surcharge. The central government admitted that, since May 6, 2020, it has been earning Rs 33 per litre of petrol and Rs 32 on a litre of diesel in form of central excise duty, including basic excise duty, cess and surcharge. In comparison, between March and May 5, 2020, the central government’s per litre earning on petrol and diesel was almost Rs 23 and Rs 19, respectively on one litre of diesel (SEE TABLE). Table: Details of total central excise duty, including basic excise duty, cess and surcharge. Between January 1, 2020, and March 13, 2020, only Rs 20 on a litre of petrol and Rs 16 on a litre of diesel were going to the Centre. This means, compared to January 1, 2020, the government earning were up by Rs 13 on each litre of petrol and Rs 16 on diesel. POLITICAL...

Cabinet clears proposal to set up development finance institution: Nirmala Sitharaman Bank strike enters day 2 as employees protest against privatisation GOI is privatising profit & nationalising loss.Selling PSBs to Modicronies gravely compromises India’s financial… https://t.co/0jOvvj1PXc — Rahul Gandhi (@RahulGandhi) Government privatising profit & nationalising loss, says Rahul Gandhi; supports bank strike This content was originally published here . from Tumblr https://ift.tt/3ffHke5 via IFTTT

Nicholas Shaw March 5, 2021 So you’ve successfully set up your own e-commerce business . Everything is going steady, but how can you earn more and keep up with your customers? Now it’s time for the next step; scaling your business to reach greater heights. Before you start scaling up, though, you need to ask yourself, does my business have the capacity to expand? Can my order to cash process and team keep up with the growth? Instead of focussing on growth at all costs, you should be thinking of strategic scaling. Increasing your revenue by adding more resources with a corresponding increase in costs isn’t worth the financial gain. Your business won’t go anywhere with that kind of plan. What you need to do is add revenue while adding only minimally to your expenditure. Simply put, the best scaling increases revenue while affecting costs as little as possible. It involves processes that are done with utmost efficiency. The problem is there’s no sure-fire way to successful scaling...

Welcome back Gaurav Belani March 6, 2021 The global market environment has been changing and evolving consistently in the past decade, but 2020 presented businesses with major challenges. The global pandemic and the social unrest taking place in different parts of the world forced businesses to adapt to a more dynamic market environment. Many companies have been able to adapt to the changing market environment in the past year, but many companies have had to call it a day. In 2021, while the world is still struggling to get rid of the pandemic and its ongoing effects, entrepreneurs wanting to establish new businesses need to be warier and flexible than ever. Even before the market became highly unpredictable, 90% of startups failed due to other factors. Assess Readiness It is great that you have decided to start a business, but being self-aware and considering all aspects of your idea is one of the first things that you should achieve as a new entrepreneur. Self-awareness is kno...

Ali Faagba March 3, 2021 E-commerce business owners live in a rabbit hole: with an average conversion rate of 3 to 4% , they are either always busy chasing a new customer or going out of business. The unpleasant cost of pursuing a new customer — especially, as opposed to keeping an old one — only further compounded the problem. But if all e-commerce businesses are mired in this problem, no e-commerce business would exist today. For the most part, they aren’t. A lot of e-commerce brands are thriving and pushing boundaries. They just aren’t doing it by chasing after customers every time. They have enough time to make their businesses better. And that is because they have enough paying customers to keep them in business. How do they do this? It’s simple. They do things that make their first-time customers buy more. In other words, they make a lot of returning customers out of their random buyers. And when you look at the index of all businesses that rule the world today, you’d fi...